MODERN HOME EXHIBITION PAMPHLET INFO MASS MEDIA: A very intense and carefully selected promotional campaign is targeted towards professionals and consumers by means of press, magazines, newspapers, television and radio throughout the year. Press releases and television interviews are specifically dedicated to broadcasting the MODERN HOME EXHIBITION before and during the event. OUTDOOR ADVERTISING: Every year outdoor advertising consists of a large number of giant and mini posters displayed in designated areas in the wider Attica region. Such as; public transportation stations and high volume avenues in numerous central locations, these showing considerable visible and successful results. PUBLIC RELATIONS: The long standing and efficient study of the strategy that was followed by the Public Relations and Advertising team undoubtedly contributed to the success of the MODERN HOME EXHIBITION. This constantly held policy, together with the statistical study of the resulting figures, are to be upheld and even extended in future for the Modern Home Exhibition.